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Next spring, the world-class Arlington Stadium will host a multi-day live music and entertainment festival.
Super Bowl? Final square? I was there, I did this for AT&T Stadium.
Next spring, the world-class Arlington Stadium will host a multi-day live music and entertainment festival.
KAABOO, which has hosted three festivals in San Diego and recently announced a 2019 event in Grand Cayman, will bring KAABOO Texas to JerryWorld in May 2019.
KAABOO describes itself as an upscale experience that includes a “full spectrum of indulgences” including live music, comedy, craft food and drink, and even contemporary art. The announcement claims that the typically beach-related festival will be a nod to Texan culture.
KAABOO Texas represents the first time that a nationally recognized multi-day music and lifestyle event has teamed up with an NFL-owned group.
“We are always on the lookout for innovative partnerships that allow us to provide our market and a diverse population with a unique opportunity to engage with us,†said Cowboys COO Stephen Jones in a statement. “KAABOO Texas is a chance for people all over the world, football fans or not, to experience AT&T Stadium through an incredible live entertainment event.”
With a capacity of over 100,000 people, the AT&T Stadium is one of the largest concert halls in the world and has hosted several large-scale non-sporting events, from WrestleMania to the Country Music Awards.
“The Cowboys pride themselves on being at the forefront of exciting changes in the industry, which makes this partnership an ideal fit for both organizations,†said Jason Felts, KAABOO Head of Brand and Marketing. , in the press release.
Line-up for KAABOO Texas will be announced later this year.
KAABOO Del Mar’s 2018 programming features musicians Katy Perry, The Foo Fighters, Halsey and many more. Craig Ferguson, Nick Offerman and Pete Holmes are among the comedians.
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