Campari concludes the 75th edition of the Cannes Film Festival
Andreas RentzGetty Images
The Dirty Martini has been widely said to be the millennial drink of 2022, but at this year’s Cannes Film Festival, which ended last night, the cocktail for every big party was the Negroni.
Campari was the official partner of the festival on the occasion of its 75th anniversary and organized numerous events in the heart of the Croisette, from May 17 to May 28.
On the second day of the festival, Top Gun: Maverick premiered at the Palais des Festivals et des Congrès, which earned Tom Cruise a Palme d’Or, the festival’s highest honor. The event and after-party brought together star guests, including Prince William and Duchess Kate, as well as the film’s cast. Miles Teller, who starred in the film with Cruise, spoke to BAZAAR.com on his experience at the festival and how he managed to make the notoriously strict red carpet dress code his own.
Three days later, Campari hosted the biggest party of the month on the Côte d’Azur, in honor of its partnership with the Cannes Film Festival. Under strings of red-tinted disco balls danced Venezuelan actor Edgar Ramírez and Colombian-Spanish actress Juana Acosta, among many others.
“Campari believes that great stories are a timeless showcase of creativity and passion, coming together in a journey that goes beyond expectations. We are incredibly excited to be on this journey with the Cannes Film Festival, an iconic partner, to celebrate great storytelling. Given our heritage and our long-standing appreciation for cinema, being present at the Cannes Film Festival is an exciting next step for us to continue our legacy in the world of cinema,” said Julka Villa, Head of Global Marketing. of the Campari group.
On May 24, the Italian aperitif brand secured a table in the front row at the festival’s anniversary dinner, attended by big names in the film industry, actors and notorious Hollywood personalities, including Jake Gyllenhaal and Cara Delevingne.
The following day, Campari organized the after-party for the premiere of Baz Luhrmann’s film Elvis, where BAZAAR was part of a guest list of the biggest names in entertainment today, including Tom Hanks, Austin Butler, Olivia DeJonge, Kaia Gerber, Shakira, Ricky Martin and Sharon Stone.
The first screening of Elvis took place at the Palais and ended with a standing ovation from the star-studded audience and praise from the cast members, present in the front row of the theatre.
After the premiere, celebrities including Andie MacDowell and Winnie Harlow, dressed in cream Off-White strapless ballgowns, retired to the Campari Salon on the Palace’s top floor, where hors d’oeuvres and dinner light were served, along with drinks such as the Campari version of the spritz and the Campari red carpet, made with Campari, tequila, sherry and vermouth, and created specifically for the film festival. In previous days, the show has also hosted actors Julianne Moore, Jeremy Strong and Anne Hathaway, among others.
That night, the beach on the Cote d’Azur was bright red – the color of Campari – as guests in their black-tie ensembles (men in sharp tuxedos and women in dreamy ballgowns, often with seemingly endless trains and dramatic necklines) walked from the red carpet to the seaside stage, where Italian rock band Måneskin and American DJ Diplo played until morning.
On May 27, the creatives gathered at the Campari bar to toast Broker, Hirokazu Koreeda’s film about two men who run an underground adoption practice until they meet a woman who gave up her child for a better life. The film premiered that night at the Palais and its lead actor, Song Kang-ho, made history by becoming the first Korean man to win Best Actor at Cannes. At the end of the screening, the audience gave the cast a 12-minute standing ovation.
Last night Campari finally wrapped up the glitzy two-week festival with the premiere of Swedish director Ruben Ostlund triangle of sadness, who won the Palme d’Or. After late-night celebrations scattered across Cannes’ waterfront restaurants and event spaces, the Palais Stephanie Beach turned off its lights, and the Marriott and Le Majestic hotels, in front of which throngs of fans and photographers had gathered for days, rolled out their red carpets – until the next year.
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