Chopard’s Caroline Scheufele teams up with the Cannes Film Festival to add the magic of diamonds to the 2022 Palme d’Or
Love inspires the best of friendships, ideas and creative legacies. It was love when Caroline Scheufele, co-president and creative director of Chopard redesigned the Palme d’Or in 1998 after a meeting with the president of the Cannes Film Festival, Pierre Viot. This was followed by the start of a long collaboration between the jewelry house and the Cannes Film Festival. In this fusion of design, artistry and mastery, the Palme d’Or has seen iterations of glory on several occasions. Whether it is the ethical diamonds of its leaflets in 2014 or the memorable victory of Julia Ducournau, for her second feature film, Titanium Last year.
The 75th anniversary of the prestigious Film Festival coincides this year with the 25th anniversary of Chopard’s adventure as a partner. On this remarkable occasion, Scheufele took the opportunity to pay stylistic homage and redesign the Palme, yet again, adding studded diamonds in two of the tiny Palme D’Or leaves.
The Chopard workshop produced this special Palme d’Or set with diamonds set on pink quartz. This Diamond Jubilee set is not only a unique ode to the prestigious Festival but also a testament to Chopard’s admiration and love for cinema. It contains in its tiny sheet the 75 diamonds in tribute to the festival and 25 others confirming Chopard’s 25th participation as a partner.