The American pavilion at the Cannes Film Festival bought by Penske Media

The American pavilion, the Cannes Film Festival’s communications, reception and media center, was acquired by Varietythe parent company of Penske Media Corporation.

The American pavilion was founded in 1989 by Julie Sisk, who will continue to serve as director of the center. Over the years, the hub has offered a membership that includes access to a free Wi-Fi cafe, the Roger Ebert Conference Center, copies of print publications, and various events and parties. In addition, the Pavilion produced student programs, a showcase of emerging filmmakers and a professional development program.

PMC, in collaboration with its various brands, plans to develop the event in Cannes and increase student programs, in addition to expanding beyond Cannes to other global film festivals. Last year, PMC acquired a 50% participation in the annual South by Southwest festival in Austin, Texas.

“We admire what Julie and her team have built over the past 33 years,” said Tom Finn, PMC executive vice president of operations and finance. “PMC’s brands have worked closely with the US Pavilion and look forward to helping them continue to be the hub for professionals and emerging filmmakers at Cannes, as well as supporting their goals of further expanding their franchise. “

Sisk added: “I am incredibly proud of what we have built at the American Pavilion over the past three decades. Our physical space provided a real home for professionals in the film industry in Cannes, and our student and emerging filmmaker programs created a community of young people who continued to do amazing things. I am delighted to partner with PMC’s iconic brands to take our mission to the next level, expanding our programs in Cannes and beyond. ”